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Test Bank for Marketing Research 8th Edition by Burns Veeck BushWhat are the marketing research code of ethics?Which of the following is an ethical problem in marketing research quizlet?What are the parts of market analysis quizlet?Which of the following refers to the research approach used to meet the research objectives?

Marketing Research, 8e, Global Edition (Burns/Bush)

Chapter 2 The Marketing Research Industry

1) Information gathering to be used for decision-making goes back to the earliest days of

recorded history. In the United States, surveys were used in the early 1800s to determine:

A) The popularity of political candidates.

B) The popularity of saloon entertainers.

C) The popularity of early sports teams.

D) The popularity of regional foods.

Answer: A

LO: 2:1: A brief history of the marketing research industry

Diff: Easy

Classification: Application

AACSB: Application of knowledge

2) The first known application of marketing research to a business marketing/advertising

problem was conducted by:

A) A group of students.

B) An advertising agency.

C) A farm equipment company.

D) A publishing company.

Answer: B

LO: 2:1: A brief history of the marketing research industry

Diff: Easy

Classification: Application

AACSB: Application of knowledge

3) ________ is the person recognized as the "Father of Marketing Research." He is given credit

for conducting the first continuous and organized market research

A) Charlie Young

B) C. J. Craig

C) Charles Coolidge Parlin

D) Jed Bartlet

Answer: C

LO: 2:1: A brief history of the marketing research industry

Diff: Easy

Classification: Application

AACSB: Application of knowledge

Test Bank for Marketing Research 8th Edition by Burns Veeck Bush

Published on Oct 6, 2022

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39) The major associations created a common ethical code to ensure thatresearch released for public information will contain information that ensurestransparency. This code falls into the category: of:1.A) Fair dealings with respondents.2.B) Concern for society.3.C) Fair dealings with clients and subcontractors.4.D) Maintaining research integrity.Answer: BLO: 2:5: The areas of ethical sensitivity in the marketing research processand industry initiatives for self-improvementDiff: ModerateClassification: ApplicationAACSB: Ethical understanding and reasoning40) The abbreviation, "PRC," stands for:1.A) Public Researcher Certification.2.B) Professional Researcher Certification.3.C) Professional Researcher, Corporate.4.D) Professional Researcher Certificate.Answer: BLO: 2:5: The areas of ethical sensitivity in the marketing research processand industry initiatives for self-improvementDiff: ModerateClassification: ApplicationAACSB: Application of knowledge

Test Prep

This preview shows page 6 - 8 out of 14 pages.

36) Which of the following does NOT represent the maintenance of marketing researchintegrity?A) Data will never be falsified or omitted.B) Research results will be reported accurately and honestly.C) Research companies may withhold damaging client data.D) Researchers will not misrepresent the impact of the sampling method and itsimpact on sample data.Answer: C

37) Ensuring that respondents may elect not to take part or participate in a researchproject is a common ethical code practice. This code falls into the category of: